LATIUM SHOWCASED IN BEIJING AND SEOUL
250 operators, including the Consorzio Tuscia Turismo, fly out to Beijing and Seoul to promote Latium
A delegation of thirty tourism bodies and companies from Latium are on a mission in Beijing and Seoul, where they will meet more than 250 Chinese and South Korean tour operators interested in tourist packages covering Rome and the Latium region. A new market numbering several hundred million potential tourists
A road show entirely dedicated to Latium: 30 delegates will meet a selected list of Chinese and Korean tour operators during 2 workshops in Beijing (21 April) and Seoul (22-23 April).
China and South Korea
China and Korea are two growing markets in terms of the number of tourists arriving in Italy and Rome in particular: in 2008, +1.85% Chinese tourists arrived in Rome (27,388 in the first 6 months ), though the actual number who stayed and visited Rome fell slightly (-1.94%, 56,359). The number of South Korean tourists rose by +0,58% (26,539 arrivals) and +3.19% (60,692 visiting Rome).
With roughly 1.3 billion residents, China represents the number one Asian source of tourists. According to the World Tourism Organisation, the number of Chinese tourists is expected to rise by 12.5% each year until 2020. In other words, 100 million departures each year, compared to the 33 million Chinese who travelled abroad in 2007. Only 5% chose Europe as their destination in 2005 (90% stayed within Asia). It is forecast that more than 5 million Chinese will visit Europe by 2020. Italy is one of the most popular destinations: 90% of Chinese and South Korean tourist agencies organise packages to Italy (making Italy the third most popular choice after Germany and France and just ahead of Spain and Greece). Chinese tourists travel all year round, though they tend not to choose seaside holidays. Particularly busy times of the year are the so-called “Golden Weeks”, i.e. in conjunction with the Chinese New Year, the First of May and the National Holiday on 1st October.
(Source: Regione Lazio)
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